Brand Kit

November 5-8, 2026 | Registration Required

Family Weekend Logo 2

Overview

Family Weekend invites students and their families to slow down, experience campus life, and spend meaningful time together. From exploring campus landmarks to embracing school spirit, the weekend offers something for everyone.

This brand kit provides language, graphics, and other marketing resources to help the UGA community celebrate Family Weekend and welcome loved ones to campus.

MESSAGING

Messaging should be welcoming and family-oriented, aligning with the tone of the event. All messaging should reflect our values of community, tradition, and belonging. Taglines help capture the spirit of the event and should remain consistent across platforms to strengthen recognition and connection.

Taglines

  • You’re not just visiting, you’re part of the tradition
  • It’s not goodbye, just see you later
  • Your next reason to reunite

BRAND ASSET DOWNLOAD CENTER

We’ve created a digital download center to help campus partners and sponsors align promotional materials with the UGA Family Weekend brand and maintain the integrity of the University of Georgia brand. Consistent and proper usage is essential to ensure recognizability and reinforce the event’s identity.

The download center will include promotional marks, digital media, photography, and typography assets to download as needed.

Promotional marks should serve as the primary visual identifier for Family Weekend, however this mark should not replace any official UGA logo. As such, no modifications to the mark are permitted.

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